KF90

The internal comms team at Kerry Foods currently delivers a multi-channel approach to engage and inform their people around the business. This includes an on and offline magazine that comes out every quarter, as well as site-specific newsletters.

Their employee survey, which is completed by 91% of the business, highlighted the need for more regular communication. Something easily accessed, and quickly digested, by a audience that includes MD's, samosa makers, chefs, brand managers and forklift drivers.

It needed to be a cost-effective way of communicating with a diverse workforce, across multiple sites. And it needed to engage with everyone, no matter what area of the business they work in, or what job they do. Finally, it needed to be quick and easy to consume.

After running two focus groups, one involving office based employees and the other factory-based, we settled on video being the right medium to deliver our news update, but rather than simply create a video every month though, we created an entire news channel - the KF90.

Comms champions were created on each site. Their role, to contribute exciting, interesting and news-worthy articles every month. The best ones make it into the KF90 news report, which airs on the last Friday of each month. This format has not only created some great stories, but also some rather healthy competition between sites to supply the best stories.

The KF90 news update (and news channel) is promoted internally via email to c1,500 office-based employees each month and aired, on-site, in canteens on KF90 Friday every month (with subtitles).

The online news channel itself is delivered through a branded portfolio site on the Kerry Foods Vimeo channel to keep costs low.

So far (and we're up to our 9th KF90!) the feedback and viewing figures have been amazing with KF90 regularly reaching over 90% of Kerry Foods employees every month. Two big award nominations for internal comms have also confirmed what we believed all along - this is a fantastic and innovative approach to internal communications.