Our Client, Avis Budget Group

Avis Budget Group are one of the worlds largest vehicle rental companies. Starting in 1946 with one shed, they now employ more than 30,000 people worldwide. In the EMEA region though, their brand presence was very low, even though consumers were very aware of their brands Avis, Budget and ZipCar.

ABG were actually one of the first companies we met when we created CA3. At that point in time, they had only just decided to move EMEA recruitment under the ABG brand, and had a long way to go to realise that. Luckily we were there to support them, originally consulting on ATS providers and then helping them create and develop their new EMEA website earlier this year.

We continue to work with ABG from a attraction and digital perspective, supporting their needs and helping them overcome internal and external challenges every month.