Our Client, CAPP

CAPP is the leading strengths-based assessment, product and platform specialist. Experts in early career assessment, graduate and experienced hire recruitment solutions, they needed a creative partner to help bring said assessments to life. That's when CA3 got involved.

Our relationship with CAPP actually goes back a lot further than that though. 10 years to be more precise, when working with them and Aviva to create a suite of attraction adverts aimed at increasing the number of right candidates applying for roles at Aviva - candidates with the right strenghs.

Now our work with CAPP is more digital based, helping bring their remarkable strength-based assessments up to date with interactive and video based assets, all aimed at creating a more real and immersive assessment test.