Our client, TrustFord

TrustFord underwent a major rebrand this year, bringing its chain of FordRetail stores such as Polar Motors, Ford Dagenham, etc, under the one new brand. This has meant a lot of changes both internally and externally, the aim of which is a better experience for  customers and employees alike.

As part of this rebrand, TrustFord felt the time was right to really pinpoint what makes their company such a engaging place to work, so CA3 were brought in to help develop their new employer brand. Thr brand, when finalised will be used to underpin all aspects of the employee lifecycle, from attraction and assessment to L&D and internal comms.